HTC Vive interviews LIL on reinventing 'try before you buy' with VR

Matthew Gepp at HTC Vive writes: "Lowe’s may seem like an unlikely company to be embracing AR and VR, but a dedicated team within the organization, Lowe’s Innovation Labs, has been working with the platforms since 2014. Recently named the #1 most innovative company in AR/VR by Fast Company, Lowe’s has been creating real-life applications of augmented and virtual reality that directly help their customers and associates.

"The company’s latest VR experience, Holoroom Test Drive, is a fully-immersive, multi-sensory experience that utilizes visuals, haptics and sound to let customers try power equipment in a safe, virtual space. We spoke with Olivia Myers, a Lowe’s Innovation Labs Producer, about how Lowe’s is utilizing the platform to solve consumer challenges."

Read the interview here.