The Augmented World Expo is the world's largest AR/VR Conference. Lowe's Innovation Labs is excited that Holoroom Test Drive has been nominated for an Auggie Award for Best Enterprise Solution.
Holoroom Test Drive is an enterprise solution that gives Lowe's customers and associates a fully-immersive product education VR experience. In its first iteration, we feature a Kobalt hedge trimmer complete with a custom-made controller that has true-to-life weight and haptics. The experience begins in a virtual garage where users learn product features and proper tool handling, and then moves to a virtual backyard where they shape and design hedges. This virtual product trial aims to vastly improve customers’ willingness to try out new products, ease decision making, and further develop our connected, confident associates.