Lowe’s Innovation Labs took home the Auggie Award for Best Enterprise Solution at the Augmented World Expo. AWE is the largest AR/VR event in the world and the awards are given to the most prestigious companies working in the space. Holoroom Test Drive beat out over 50 submissions to take home the big win in the Enterprise Solution category. The winners were selected through a combination of public voting and an expert panel of judges.
Immersive technologies have the potential to change the way everyday customers try and purchase products online and in stores. With Holoroom Test Drive, we are pushing the ‘try-before-you-buy’ model further than ever before by creating a platform for customers to safely test drive a power tool in a virtual backyard, helping them make informed and confident buying decisions. The virtual product trial aims to vastly improve customers’ willingness to try out new products, ease decision making and even provide safety and professional usage tips.
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