Narrative-Driven Innovation

The pace of change is exponential, creating an imperative for organizations to set their own narrative for the future and be proactive about building long-term competitive advantage.

Narrative-driven innovation helps organizations leverage the power of story to explore how technology will change the future lives of customers and employees.  

Lowe’s Innovation Labs is using this process to think broadly about potential applications for disruptive technologies, build an innovation roadmap and rapidly prototype new technology in real-world, living labs.

Click here to watch Kyle Nel speak about how science fiction is shaping the future of retail.


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