The Lowe's Hologram Experience
Lowe's Innovation Labs partnered with Microsoft to launch the Lowe's Hologram Experience in two pilot stores. In these stores, customers collaborated with a HoloLens specialist to plan their kitchen renovation in an interactive, mixed reality environment, taking the guesswork out of home improvement.
Customers could view physical objects and digital holograms merged through the Microsoft HoloLens headset, while standing in a showroom kitchen. Using simple gestures to interact with their environment, customers could easily select from an array of design options and Lowe's products, including cabinetry, hardware, counter tops, and appliances. The Lowe's Hologram Experience exemplifies how mixed reality can be a highly beneficial home improvement visualization tool that enhances the shopping experience and simplifies renovations.