Holoroom How To
Holoroom How To is Lowe’s first-ever virtual reality DIY skills-training clinic. At Lowe’s, we know a critical part of helping people love where they live is educating them on the skills they need to undertake a DIY project. With Holoroom How To, customers can learn basic DIY skills, including supplies needed and steps to completion in a fun, interactive VR environment. With our first module, customers can learn how to tile a shower in a fully-immersive environment, using the HTC Vive.
In the past, Lowe’s Innovation Labs has used virtual reality as a platform to help customers visualize their kitchen and bath renovations, but we have found a unique opportunity to use the VR platform for skills training. Our studies show that Holoroom How To actually lifts unskilled DIYers to a memory performance level comparable to that of experienced DIYers. This allows us to teach our customers in a way that we could have never previously imagined, and give them the confidence they need to undertake a daunting renovation.
Holoroom How To is currently available in one store in Framingham, MA, and is coming soon to two stores in Canada.