Holoroom How To
Holoroom How To is Lowe’s first-ever virtual reality DIY skills-training clinic, launched in three stores in Spring 2017. At Lowe’s, we know a critical part of helping people love where they live is educating them on the skills they need. With Holoroom How To, customers can learn basic DIY skills, including supplies needed and steps to completion in a fun, interactive VR environment. With our first application, customers can learn how to tile a shower in a fully-immersive environment, using the HTC Vive.
Our studies show that Holoroom How To lifts unskilled DIYers to a memory performance level comparable to that of experienced DIYers. This allows us to teach our customers in a way that we could have never previously imagined, and give them the confidence they need to undertake a daunting renovation.
In Fall 2017, Lowe's Innovation Labs introduced the next iteration, called Holoroom How To: Red Vest, dedicated to teaching Lowe's employees the key skills needed to better serve customers in a highly-interactive VR environment. The first application was geared to teach associates how to use specific in-store equipment and provide them with greater project knowledge. After the life-like simulation, employees felt more confident and more motivated to help our customers love where they live.