It is difficult to envision a future that is radically different from today. Through stories, we can better make sense of and articulate how emerging technologies can improve the lives of Lowe's customers and employees.

We use narrative-driven innovation as a tool to explore a disruptive opportunity, imagine possibilities it brings, and share our vision of the future with others. This process enables us to abandon current barriers, inspire ourselves and others, and make sense of what the future can hold.

Our Process

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The Holoroom

The Innovation Labs' first proof-of-concept, the Holoroom, was inspired by a comic book that we developed. The comic showcased a couple envisioning their kitchen renovation through virtual reality technology, before the technology became popular.