The promise of virtual reality is more than just visualization – it’s about total immersion. Immersive technologies have the potential to change the way everyday customers try and purchase products online and in stores. With Holoroom Test Drive, we are pushing the ‘try-before-you-buy’ model further than ever before by creating a platform for customers to safely test drive a power tool in a virtual backyard, helping them make informed and confident buying decisions.

Holoroom Test Drive is a fully-immersive, multi-sensory experience that utilizes haptics, scent, sound and visuals to let customers try out Kobalt’s 24V cordless hedge trimmer in a safe, virtual space. A custom-made controller with a true-to-life weight and feel makes it easy for a user to translate what she’s learned in the real world. Currently available at select Lowe’s stores, this virtual product trial aims to vastly improve customers’ willingness to try out new products, ease decision making and even provide safety and professional usage tips.  

Holoroom Test Drive was built in partnership with one of our Collider Program graduates, Krayonik. Learn more about our Collider program in Bangalore, India here.