Experiencing Products in New Ways
Immersive technologies have the potential to change the way everyday customers try and purchase products online and in stores. With Holoroom Test Drive, we pushed the ‘try-before-you-buy’ model further than ever before by creating a platform for customers to safely test drive a power tool in a virtual backyard and helped them make informed and confident buying decisions.
Holoroom Test Drive is a fully-immersive, multi-sensory experience that utilizes haptics, scent, sound, and visuals to let customers try out Kobalt’s 24V cordless hedge trimmer in a safe, virtual space. A custom-made controller with a true-to-life weight and feel made it easy for a user to translate what they have learned in the real world. This virtual product trial aimed to vastly improve customers’ willingness to try out new products, ease decision making and even provide safety and professional usage tips.