Lowe's Prints Comics Imagining Sci-fi Futures - Then Makes Them Real

Lowe’s isn’t just a lumberyard, it’s an incubator building our sci-fi future — thanks to Kyle Nel and his really weird job.

“We hire professional published science fiction writers, we give them all of our data, and then we send them out in all directions,” he told Digital Trends. “And then they come back with short stories…we turn these into unexpected manifestations—usually comic books.” Nel is executive director of Lowe's Innovation Labs and a behavioral scientist by trade. But his job is reading sci-fi literature and printing comic books.

“I literally make comic books for our executive team... It sounds corny, but it works,” he said.

From those comic books, the home improvement chain and the various sites it owns are at the very cutting edge of retail – 3D modeling, virtual and augmented reality, additive manufacturing, you name it.

Read the entire article in Digital Trends.